Abler→ Logo Redesign

Abler logo iceland

Abler Logo Redesign

Not every rebrand needs to be radical. In Abler’s case a careful typographic logo adjustment was suitable, retaining their brand identity, while making them appear confidently futureproof at the same time.

The Icelandic institution works on creating abler” individuals through sports – digitally and on the field. We’re very proud to help them achieve their goals.

Abler logo redesign before


This is the old version of the logo. Improvable was the legibility, attitude and uniqueness of the mark.

Abler logo redesign after


The new design by Transatlantika is easier to read, a certain confidence and has a distinct character. The typeface Grosa adds a future-focused touch.