Fridays for Future→ Identity Proposal

Fridays for future transatlantika logo design

Logo design proposal for Fridays for Future.

We proposed a new logo design and some identity elements for the Fridays for Future initiative. With deep respect and appreciation for their efforts, we would like to donate the design and provide free usage of the logo for the protesters.

We believe, that Fridays for Future could increase their memorability with a stronger and more characteristic logo. The shapes in design we came up are reminiscent of three f’s, leaves, waves, helping hands, wind turbines and generally convey a sense of change.

Take a look at the full case study here: Fridays for Future