Pinecone→ Childcare Done Nicely

Front view of a BMW i3 in front of a green hedge wrapped in graphics for Pinecone Childcare in Portland, Oregon. It is mostly beige with minty green and pink shapes. It has the pinecone logo on it and a red shape with a qr code and text that reads "Register now!" and "pinecone-childcare.com".

Blog Entry No.31 – September 24th, 2024

Pinecone is a new childcare business in Portland, Oregon. They provide a modern approach to early childhood learning.

Transatlantika was hired to develop a playful brand identity for them.

Left side view of a BMW i3 parked in front of a green hedge wrapped in graphics for Pinecone Childcare in Portland, Oregon. It is mostly beige with minty green, pink and dark purple shapes. It has a pinecone logo on it with the slogan "Childcare done nicely" and a red shape with a qr code and text that reads "Register now!" and "pinecone-childcare.com".

The pinecone character symbol we designed greets kids and parents with a friendly attitude. The logo and illustration style that goes with it draws inspiration from kids’ drawings and paper cutouts.

Our slogan ​“Childcare done nicely” summarizes their approach ​“nicely”.


Right side view of a BMW i3 parked in front of a green hedge wrapped in graphics for Pinecone Childcare in Portland, Oregon. It is mostly beige with minty green, pink and dark purple shapes. It has a pinecone logo on it with the slogan "Childcare done nicely" and a red shape with a qr code and text that reads "Register now!" and "pinecone-childcare.com".

We got to do some car graphics, too! This playful BMW i3 design will serve as a driving billboard around town.

A big call-to-action graphic with a QR code allows parents to enroll their kids.

Back view of a BMW i3 wrapped in graphics for Pinecone Childcare in Portland, Oregon. It is mostly beige and has the pinecone logo on it with the slogan "Childcare done nicely" andpart of a red shape with a qr code and text that reads "Register now!" and "pinecone-childcare.com".
Right back side view of a BMW i3 in front of a green hedge wrapped in graphics for Pinecone Childcare in Portland, Oregon. It is mostly beige with dark purple and minty green shapes. It has a red shape with a qr code and text that reads "Register now!" and "pinecone-childcare.com".
Close-up left side view of a BMW i3 parked in front of a green hedge wrapped in graphics for Pinecone Childcare in Portland, Oregon. It is mostly beige with pink and dark purple shapes. It has a pinecone logo on it with the slogan "Childcare done nicely" on it.
Left back side view of a BMW i3 in front of a green hedge wrapped in graphics for Pinecone Childcare in Portland, Oregon. It is mostly beige with dark purple and pink shapes. It has a red shape with a qr code and text that reads "Register now!" and "pinecone-childcare.com".
Front top view of the hood of a BMW i3 wrapped in graphics for Pinecone Childcare in Portland, Oregon. It is mostly beige with minty green shapes. It has the pinecone logo on it and a red shape with a qr code and text that reads "Register now!" and "pinecone-childcare.com".
Illustration of the Pinecone Childcare logo design by Transatlantika.

Creative Direction and Design: Transatlantika

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