Pure Tea→ Traudl Flavor

Packaging design for "Pure Tea" with the flavor "Traudl" labeled as "Almkräuter - Alpine Herbs." The packaging includes a box and a cylindrical tin. Both feature an illustrated scenic landscape with an Alpine theme, showcasing green hills, trees, a traditional chalet-style building, mountains, and a cow in the foreground. The background has soft, earthy tones and a light green surface, adding to the natural and fresh vibe of the packaging.

1. Pure Tea ​“Traudl” Packaging Design

Blog Entry No.3 – July 25th, 2021

Our collaboration with Pure Tea and Heine Warnecke Design (who designed the brand identity here) continues. We illustrated a lush alpine pasture scene with all the cosy elements you wish for.

Supporting flat vector style illustration of a European landscape featuring a in traditional clothing man leading a cow in a lush landscape in front of a traditional style building in the corner.

2. Pure Tea ​“Traudl” Illustration, Detail

The story goes like this: When Traudl starts her way home from the Alm, she finds an incredible variety of local herbs along the footpath: ribwort plantain, burdock root, chamomile blossoms and dandelion, among others. 

Supporting flat vector style illustration of a European landscape featuring a traditional style building, a background of a snowy mountain and green fur trees and the suggestion of a cow in the corner.

3. Pure Tea ​“Traudl” Illustration, Detail

At home, she brews herself a large pot of tea from her finds.

1. Photo Credits: Althaus Tee Vertriebsgesellschaft mbH
2. & 3. Illustration: Philipp Zurmöhle at Transatlantika

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