Johannes Bösser holding his “USAgile” keynote
On behalf of Transatlantika Johannes Bösser traveled to Austin to visit this years South by Southwest conference.
He held a keynote at German Haus during SXSW 2025 titled “USAgile — Step by Step into the World’s Most Attractive Market”, in which he explained how we help companies enter the US market.
Find out more on our market entry page: usa.transatlantika.co
Johannes also moderated a panel discussion called “Cracking the Code: How Startups Conquer the US Market”.
German Startup Night at German Haus
These are some of his conclusions from his USA trip:
SXSW 2025 – what now?
My biggest takeaway: AI has long been part of our daily lives – the question is no longer if but how we use it.
As a result, knowledge and quality in consulting and agency services are becoming increasingly similar due to AI. This makes areas that cannot be easily automated even more valuable: People, personal connections, and authentic human experiences.
That’s why we, Transatlantika, remain committed to our approach – providing personal, hands-on consulting, leveraging our unique international network, and further specializing in the niche of U.S. market entry. At the same time, we strategically integrate AI where it adds real value – and even develop our own AI products. This way, we create win-win situations for our partners. The future is ours to shape!
With that in mind:
A huge thank you to the hannoverimpuls delegation, especially Jana Augustin for the outstanding organization.
Thanks to Digital Hub Initiative for the opportunity to speak at German Haus, as well as to Tilmann Köllner for hosting and all participants for the inspiring discussions.
And of course, a special thank you for the many spontaneous and exciting new encounters.
Once again, SXSW has proven: Technology changes a lot – but people make the difference. See you next year!
Austin Skyline
German Startup Night at German Haus
iF Design panel discussion
Bye Austin!