Covey skincare packaging design 01

Covey Skincare

Packaging Design

Covey focuses on easy to use, dermatologist-formulated skincare routines with high quality, effective products.

Founders Emily DiDonato and Christina Garcia set out to simplify their skincare routine by minimizing its steps.

Transatlantika was hired to design retail packaging for their existing products. We created elegant packs with a sense of minimalism.

The products are available at Bloomingdale’s department stores in the USA.

www.coveyskin.com

A ​“covey” is a small flock of birds that protect and care for each other.

The subtle clouds on the retail packs metaphorically give the birds a lot of space to fly. →

Three Covey Skincare packaging design boxes facing forward in studio lighting

The clouds and pastel colors express a softness and the soothing nature of a daily skincare routine.

Four Covey Skincare packaging design products facing forward in studio lighting against a gradient fading from soft blue to light pink

← A larger carton holds all three products needed for the full Covey skincare routine.

On the routine pack simple numbers and a gradient of all three colors indicate the products included. →

Covey Skincare packaging design with close up of white typography on a box with a light blue gradient
Covey Skincare packaging design close-up shot of URL on side of the box with pink to blue gradient
Covey skincare “First Of All” cleanser product bottle and box packaging design in studio lighting on a blue background

← Packaging design for the Covey ​“First Of All” cleanser.

Packaging designs for the Covey ​“Next Up” vitamin c serum and ​“Last But Not Least” moisturizer. →

Covey skincare serum product bottle and box packaging design in studio lighting
Jar and box packaging designs for the Covey ​“Last But Not Least” moisturizer in studio lighting on purple background
Covey skincare backside packaging designs in studio lighting featuring ingredients list

← The back panels of the cartons use a bolder color and organizes further information about each product clearly.

The retail packaging design highlights the simplicity and easy-to-use aspect Covey stands for.

Four Covey Skincare packaging design producs laid flat in studio lighting

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Covey Skincare
Packaging Design
Created in 2022

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Design: Transatlantika
Client: Covey Skincare
Product Photography: Julian Croman

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​“Minimize your routine,
transform your skin.”