Covey focuses on easy to use, dermatologist-formulated skincare routines with high quality, effective products.
Founders Emily DiDonato and Christina Garcia set out to simplify their skincare routine by minimizing its steps.
Transatlantika was hired to design retail packaging for their existing products. We created elegant packs with a sense of minimalism.
The products are available at Bloomingdale’s department stores in the USA.
A “covey” is a small flock of birds that protect and care for each other.
The subtle clouds on the retail packs metaphorically give the birds a lot of space to fly. →
The clouds and pastel colors express a softness and the soothing nature of a daily skincare routine.
On the routine pack simple numbers and a gradient of all three colors indicate the products included. →
← The back panels of the cartons use a bolder color and organizes further information about each product clearly.
The retail packaging design highlights the simplicity and easy-to-use aspect Covey stands for.
Created in 2022
Client: Covey Skincare
Product Photography: Julian Croman
“Minimize your routine,
transform your skin.”