Photo of a promotional brochure for Gut Bennigsen showing the front and back cover pages on a black background. The front cover is mostly white with a purple geometric shape and smaller text and the Gut Bennigsen logo in the upper left corner. The back cover is mostly purple with address info written in white type.

Gut Bennigsen

Brand Identity & Marketing

Gut Bennigsen is an old knight’s estate in the countryside near Hannover, Germany. In 1311 the manor was first documented in the possession of the family ​“von Bennigsen”.

When one of the decendants inherited the estate some years ago, he turned into a ever evolving cultural hub. Now different types of events and concerts are held regularly on the grounds, with further plans to expand the experience.

Transatlantika created a visual identity, an informative website and promotes Gut Bennigsen concerts and events with multi-channel marketing campaigns.

www.gut-bennigsen.de

Illustrated map of the estate grounds. 

The visual identity uses the groundplans of the buildings as defining shapes. →

White and purple map illustration of the Gut Bennigsen estate grounds with places of special interest indicated.
Logo design for Gut Bennigsen with bold condensed letters and phonetic spelling of the name.
Website for Gut Bennigsen shown on an Apple Mac Book laptop

← The Gut Bennigsen logo features the name‘s phonetic spelling to make it pronouncable in an international setting. It also puts the brand into a literary and cultural context.

The simple website informs visitors about past and present events at Gut Bennigsen.

Events at the estate grounds. →

Get together at the sheepfold (Photo: Moritz Küstner) and Bombino perfoming at the concert barn (Photo: Anna Kristina Bauer).

Photo of the sheepfold building at Gut Bennigsen estate grounds in Bennigsen, Germany.
Photo of Bombino's Band on stage at their concert at Gut Bennigsen estate grounds in Bennigsen, Germany.

Movie night at the sheepfold and view of the village church and estate grounds (Photos: Moritz Küstner).

Photo of a film projector at Gut Bennigsen estate grounds in Bennigsen, Germany.
Photo of the forge building with a church in the background at Gut Bennigsen estate grounds in Bennigsen, Germany.
Poster in a frame promoting 2023 events at Gut Bennigsen.

← Gut Bennigsen 2023 events poster

Bassekou Kouyate performing at the concert barn (Photo: Sofie Puttfarken) and our promotional poster in the city center of Hannover, Germany. →

Photo of Malian musician Bassekou Kouyate on stage at his concert at Gut Bennigsen estate grounds in Bennigsen, Germany.
Poster pasted in the city center of Hannover Germany for a concert by Malian musician Bassekou Kouyate at Gut Bennigsen.

Poster design for a performance by Bassekou Kouyate & Ngoni Ba from Mali. 

For the poster we referenced the traditional Malian Bògòlanfini pattern with permission by the artist. →

Poster in a frame on a tiled wall promoting a concert by Malian musician Bassekou Kouyate at Gut Bennigsen.
Bassekou Kouyate signing a poster promoting the Malian musicians concert at Gut Bennigsen, Germany.
Four pasted Mingus Project at Gut Bennigsen concert posters on a brick wall in Hannover, Germany.

← Posters around town in Hannover for a concert by Mingus Project.

Purple colored photo of the entrance gate to Gut Bennigsen in Bennigsen, Germany.
Purple colored photo of the main estate building at Gut Bennigsen in Bennigsen, Germany.

← View of the entrance and main building of the Gut Bennigsen estate. 

Duotone colored images are used in promotional social media posts and printed matter.

A promotional brochure explains the concept of Gut Bennigsen. It talks about the rich history of the estate and the future development plans.

The slogan ​“Expanding cultural heritage” highlights the inclusive mission of the founder while hinting at the historic background. →

Photo of a promotional brochure for Gut Bennigsen showing the front and back cover pages on a black background. The front cover is mostly white with a purple geometric shape and smaller text and the Gut Bennigsen logo in the upper left corner. The back cover is purple and white with address info written in white type.
Photo of a promotional brochure for Gut Bennigsen showing the "Contents" spread on a black background. The left page is full bleed purple colored and the right page is white with black text.
Photo of a promotional brochure for Gut Bennigsen showing the "Before" spread on a black background. The design is mostly white with purple geometric shapes, photos and smaller text.
Photo of a promotional brochure for Gut Bennigsen showing a photo spread with images of the estate grounds on a black background.
Photo of a promotional brochure for Gut Bennigsen showing the vintage photos of the estates on a spread on a black background.
Photo of a promotional brochure for Gut Bennigsen showing the "Vision" spread diagonally fanned out on a black background. The design is mostly white with a purple geometric shape and smaller text.
Three promotional Instagram social media post designs for Gut Bennigsen shown on iPhones in front of a black background. The mostly blue post promotes a concert by the band Maustetytöt. The mostly green post promotes a concert by the artist Bombino. The mostly yellow post promotes a concert by the band Etran de l'air.

← Social media posts for three of the 2024 concerts.

Gut Bennigsen 2024 events poster →

Poster design for the Vieux Farka Touré gig and his live performance at the concert barn (Photo: Anna Kristina Bauer). →

Poster in a frame on a concrete wall promoting a concert by Vieux Farka Toure at Gut Bennigsen.
Photo of Vieux Farka Toure's Band on stage at their concert at Gut Bennigsen estate grounds in Bennigsen, Germany.

Beautiful rainbow at one of the Gut Bennigsen events (Photo: Anna Kristina Bauer). →

Photo of visitors walking through an open gate with a rainbow in the sky at Gut Bennigsen estate grounds in Bennigsen, Germany.
White and purple map illustration of the village of Bennigsen on a black background. The route by foot from the train station to the estate grounds is indicated. The Gut Bennigsen logo is shown in the upper left corner.
White and purple map illustration of the surrounding countryside near Hannover Germany on a black background. The bicycle route from Hannover to Bennigsen is indicated. The Gut Bennigsen logo is shown in the upper left corner.

← More maps to find your way to Gut Bennigsen – by foot from the local train station or by bicycle from nearby Hannover.

Photo of business card designs for Gut Bennigsen on a black background. The front of the cards is mostly white with a purple geometric shape and the Gut Bennigsen logo in the upper left corner. The back cover is white with info written in black type.

← Gut Bennigsen business card design

↓
Gut Bennigsen
Brand Identity & Marketing
Created in 2023

↓
Design & Marketing: Transatlantika
Client: Gut Bennigsen
Photography: Moritz Küstner, Anna Kristina Bauer & Sofie Puttfarken
Social Media: Bianca Gerecke
Performance Marketing: Dennis Hoffmann & Sascha Wegner

↓
​“Expanding cultural heritage.”