Three colorful HABA Cars packaging boxes balancing on top of each other.

HABA

Packaging Design

Transatlantika was hired to design packaging for the German toy company HABA.

The packaging direction is improving the products’ shelf appeal within the constraints of their design guidelines. We came up with a bold and colorful look for multiple products.

← The design for their Cars racetrack plays with shapes of the tracks in the company’s signature yellow to create a vibrant color contrast.

www.haba-play.com

Top down view of the dieline layout for the HABA Cars My First Racetrack packaging design by Transatlantika.

← Each Cars pack has a colored sleeve with a printed cardboard box inside.

The HABA Cars racetrack products come with a poster we designed and illustrated.

It is action-packed on the front and informative on the back. →

Top down photo of a poster for the HABA Cars products showing an illustration of a red cartoony car bursting through clouds.
Top down photo of a poster for the HABA Cars products showing black linework illustration of the product pack contents and how to use thems on a white background.
View of the HABA Creative Play 3in1 packaging box designed by Transatlantika. The design is showing the contents of the box on top of a turquoise background with yellow circles.

← HABA’s Creative Play 3in1 is a pretend kitchen, workshop and store. 

The packaging we designed uses three big yellow dots to visually explain the three different ways of using it.

All packaging is ensured to have the mandatory information required in multiple countries. →

Top down view of the dieline layout for the HABA Creative Play 3in1 packaging design by Transatlantika.

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HABA
Packaging Design
Created in 2024

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Design: Transatlantika
Client: HABA Familygroup

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​“Vroooooom!”