Herr Menig Junior Kids optician brand identity including logo of an abstract owl placed over a photo of a modern retail store

Herr Menig Junior

Kids Optician Identity

The brand identity for this optometry shop for children features colorful geometric shapes that suggest they can be played with like building blocks. They are accompanied by wacky illustrated characters which are inspired by classic toys.

The retail shop is a playful offshoot of Herr Menig Optik, an established Optometrist in Nürnberg, Germany.

www.herrmenig.de

Promotional postcard design and detail of the retail store interior. →

Herr Menig Junior children's optician postcards held by a hand coming from out of frame in a cozy setting
Herr Menig Junior interior retail display in bright yellow with rows of eyeglasses lined up
Herr Menig Junior interior retail display in bright yellow and orange hues. The room is full of modern furniture inspired by geometric shapes

← The extraordinary retail interior was designed by Raum Klaue.

Herr Menig retail glasses display mockup including amorphus yellow character mascot coming out from behind a retail display
Her Menig Junior Retail signage attached to an exterior wall including logo of an owl

← Silly creature lurking and street signage for the retail shop in Nürnberg’s city center.

Fun geometric shapes accompany the owl logo on promotional images. →

Herr menig junior pattern using abstract geometric shapes within a 5x7 grid

Inspired by classic toys and the storefront of Herr Menig Optik’s main shop, the color palette is friendly and inviting. →

Herr menig junior color palette including hex codes. Colors range from teal, orange to yellow

The typographic concept uses the font Signal Mono and borrows its spacing from optometry tests. →

Herr Menig Junior typographic identity. Justified text accompanied by abstract geometric shapes

The Herr Menig Junior logo relates to Herr Menig Optik’s initial logo, that is used for the shop for grown-ups. The owl parent had a child! →

Herr Menig Junior logo. Flat vector illustration of an owl
Herr Menig Junior secondary and primary logo. Flat vector illustration of an owl
Herr Menig retail glasses display mockup including amorphus orange character smiling and peeking out from behind a mirror wearing glasses
Herr Menig Junior vinyl window signage, photographed from the outside

← Another weird friend in the store and some window signage.

Herr Menig Junior 2x2 square pattern including abstract shapes and justified serif text
Herr Menig retail glasses display mockup including amorphus blue character wearing glasses and hiding behind a potted plant

← More patterns and a shy blob.

Color application in the shop and a tote bag design worn by a child. →

herr menig optik junior retail interior taken by maria bayer. Decor is 70's inspired in hues of teal, yellow and orange
Child with curly hair turned around and holding a Herr Menig Junior tote bag in front of a yellow retail display
Herr Menig Junior meni mascot illustration of an anthropomorphized blue shape smiling and wearing round glasses

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Herr Menig Junior
Kids Optician Identity
Created in 2021

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Client: Herr Menig Optik
Creative Direction & Illustration: Philipp Zurmöhle

Retail Store Photography:
Maria Bayer

Retail Interior Design:
Raum Klaue

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View project on:
Communication Arts
Design Made in Germany
Behance