The brand identity for this optometry shop for children features colorful geometric shapes that suggest they can be played with like building blocks. They are accompanied by wacky illustrated characters which are inspired by classic toys.
The retail shop is a playful offshoot of Herr Menig Optik, an established Optometrist in Nürnberg, Germany.
Inspired by classic toys and the storefront of Herr Menig Optik’s main shop, the color palette is friendly and inviting. →
The Herr Menig Junior logo relates to Herr Menig Optik’s initial logo, that is used for the shop for grown-ups. The owl parent had a child! →