Koko Kai Coconut Yogurt
Brand Identity & Packaging Redesign
Transatlantika was commissioned to create a fresh brand identity and packaging design for the Hawaiian coconut yogurt brand Koko Kai.
After using glass jars for a few years, Koko Kai was ready for a new look on paper cups.
The combination of the white Koko Kai logo on a warm grey background creates an air of freshness. →
Koko Kai meaning“the coconut sea” in Hawaiian is referenced by the indigo colored background.
It also appears in the logo symbol and the wave illustration. →
Koko Kai’s old design from 2002 and my redesign from 2026. →
← Colorful illustrations of the ingredients add the island vibe. They indicate the different flavors of the coconut yogurts.
← The simplicity and legibility of the typeface ABC Social makes Koko Kai’s information easy to digest.
Vanilla and Plain flavor versions. →
Dark Chocolate and Honey flavor versions. →
← Open the lid and“dive” in.
The brand color palette adds to the tropical feel. →
Patterns that can be used digitally and on printed matter make waves. →
← Proper labeling and fitting everything on a tiny label is everything with packaging design.
← Of course there is mandatory information on the back.
← Bye bye from Hawai’i
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Koko Kai
Brand Identity & Packaging Design
Created in 2026
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Design and Illustration: Transatlantika
Client: Koko Kai Coconut Yogurt
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Born in Hawai’i,
Cultured with Aloha.