As one of Germany’s leading brands in gift items and glasses, Leonardo is one of the most popular glassware brands in Europe.
In cooperation with Leonardo I designed a new logo using their known cloud image to become an iconic symbol for dynamics, inspiration and lightness.
Relating to Leonardo’s brand value of „inspiration“ the symbol can be read in different ways. The obvious cloud can also be interpreted as a bird or a heart.
The brand identity utilizes the typeface Chevin. →