Leonardo logo on blue square retail signage on the exterior of an upscale shopping center

Leonardo

Logo Design

As one of Germany’s leading brands in gift items and glasses, Leonardo is one of the most popular glassware brands in Europe.

In cooperation with Leonardo we designed a new logo using their known cloud image to become an iconic symbol for dynamics, inspiration and lightness.

www.leonardo-glass.com

Relating to Leonardo’s brand value of ​„inspiration“ the symbol can be read in different ways. The obvious cloud can also be interpreted as a bird or a heart.

The brand identity utilizes the typeface Chevin. →

Leonardo logo in a dark navy blue on a white background. Logo includes the word "Leonardo" under a rounded square containing an abstract cloud shape
Leonardo brand identity typography using the serif font "Chevin" in thin and bold
leonardo logo on a large white wall in a retail space

← For over 10 years now, the Logo is used throughout all of Leonardo‘s communication. 

Leonardo logo shown peeking out between stacked white ceramic bowls
packaging for stemless wine glasses with the Leonardo logo placed in the corner of the box.

← Logo use on Leonardo’s products and packaging.

Brand identity application on their stand on the Ambiente fair in Frankfurt. →

A booth at a design fair with the leonardo logo shown on a large white panel behind a table of products being shopped by customers

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Leonardo Glass
Logo Redesign
Created in 2009

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Client: glaskoch B. Koch jr. GmbH
Design: Philipp Zurmöhle

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Design Made in Germany