Lusini business cards laid flat on a shiny green surface in a luxurious atmosphere

LUSINI

USA Market Entry

Transatlantika helped LUSINI expand their business to the United States. LUSINI is the leading distributor for restaurant and hotel supply in Europe.

Within just six months we established the respective infrastructure to allow LUSINI to be fully operational in the USA. That included founding their US company, setting up their American headquarters and taking care of the entire management for the US.

After conducting a thorough market analysis and positioning we developed their online store adapting their design to meet the needs of American customers.

www.lusini.us

A bolder approach to messaging and bigger images distinguish Lusini’s US webshop from websites they run in other countries. →

Lusini supplier webshop homepage screen that reads, "Spring forward" on a model of an apple laptop in a dimly lit background with shaded lighting

A simplistic design that lets the user intuitively navigate gives Lusini’s products a suitable stage with a premium feel. →

Lusini flat website design layout of shopping page featuring products and calls to action
Lusini flat website design layout of shopping page featuring products and lifestyle dining photos
Lusini USA market entry timeline graphic spanning from july to december and from the initial request and proposal to the first order placed

← Timeline for LUSINI’s USA market entry – it only took about 6 months from LUSINI’s initial request to their first US order.

a table set in studio lighting featuring a warm set up of ceramic bowls, tablecloth and napkin fabrics in muted earth tones and an arrangement of wheat in a vase.
a table in a cozy upscale italian restaurant set with wine glasses and lusini products, with busy staff suggested by motion blurred figures in the background

← We carefully selected the most suitable visual content for the US market based on LUSINI’s rich photo archive.

LUSINI’s existing corporate wordmark was inherited to ensure a global brand recognition. →

Lusini Logo including wordmark and secondary logo centered in white on a yellow background

A ​“seal of quality” highlights the European heritage of the LUSINI products.

Custom icon designs for the webshop. →

Lusini quality seal featuring L logo and and the words "lusini quality from europe" in a circle
six Lusini brand identity icons for shopping and search functions in a simple vector illustration style, in gold centered on a white background

Swiss-themed website promotion for winter season with watercolor painted stamp illustrations highlight the company’s European origin. →

Lusini supplier webshop homepage screen that reads, "Winter just got cozier" on a model of an apple laptop in a dimly lit background with shaded lighting
Lusini usa stamp illustrations set

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Lusini
USA Market Entry
Created in 2023

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Client: Lusini Group GmbH
Conception, Design & Development: Transatlantika

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​“Your source for European restaurant and hotel supplies.”