a hand coming out the side of the frame holding a hawaiian macadamia nut butter jar with a gold top the maka logo and packaging design in front of an unfocused background of foliage

Maka Macadamia Butter

Brand Identity & Packaging Design

Maka is offering the most delicious macadamia nut butter with all natural ingredients. 

Made in Hawaii it includes all kinds of island vibes and of course a big portion of sunshine.

Transatlantika created a characteristically colorful brand identity including naming, logo and packaging designs.

www.makabutter.com

The logo design first and foremost expresses the creamy consistency of the macadamia nut butters.

Unique and bold, it works as a strong brand defining element.

A bespoke tropical collage pattern serves as a lively backdrop. →

Maka Hawaiian Macadamia Nut Butter Wordmark Logo Design centered over a halftone background of palm leaves

“Transatlantika has been so professional and friendly when designing the labels and logo for Maka butter. The new look has given us a great curb appeal for our products.” 

– Stuart Meece, Maka Founder

a hand coming out the side of the frame holding a hawaiian macadamia nut butter jar with a gold top and the maka logo and packaging design in front of an island landscape suggesting hawaiian beaches
an excited surfer on a sunny day in a tropical beach holding a wooden palette with a line of maka products in various colors

← Each flavor is expressed with a different color combination referencing the respective ingredients.

← Maka founder Stuart is presenting the rainbow of products on the beach.

The packaging label layout is straight-forward and easily legible on the front. 

The list of ingredients and detailed information around the side have more of a self-made notion and highlight the tropical background of the nut butters. →

Maka Hawaiian Macadamia Nut Butter in Matcha flavor packaging label design laid flat, featuring a halftone background texture, ingredients, a barcode and all other relevant packaging information

“Pure” and ​“pistachio crunch” label designs. →

artistic photo of a hand coming out the bottom of the frame holding a hawaiian macadamia nut butter jar with a gold top and the maka logo and packaging design in front of an abstract, zoomed in background of a palm leaf
a handing coming out of the top of the frame holding a hawaiian macadamia nut butter jar in a pistachio flavor with a gold lid and the maka logo and packaging design, sitting against a background of a large green palm leaf
Maka hawaiian macadamia nut butter color palette of stacked boxes featuring muted shades of blue, purple, red, and green

← Earthy tones form the Maka rainbow of a color palette.

maka hawaiian macadamia nut butter jars in various flavors, photographed side by side on a wooden board resting on a sandy beach with the tide in the background

The typeface ​“Columba Text” is a well-legible and characteristic part of the branding.

If used on top of the tropical illustration, it is set on an intentionally ​“misplaced” box to underline self-made collage character. →

Maka hawaiian macadamia nut butter typographic identity featuring Columbia font on a light green background with a halftone texture

“Toasted sesame” and ​“dragon fruit” flavor label designs →

a hawaiian macadamia nut butter jar in a toasted sesame flavor, resting on a sandy beach with a gold lid and the maka logo and packaging design
a hawaiian macadamia nut butter jar in a dragon fruit flavor flavorwith a gold lid and the maka logo and packaging design, sitting against a background of magenta flowers and a tropical beach
a hand coming out of the side of the frame, lit from the sun to the left, holding a hawaiian macadamia nut butter jar in a blue spirulina flavor with a gold lid and the maka logo and packaging design, against a background of blue sky with clouds

← The label for Maka’s ​“blue spirulina” flavor is matching Hawaii’s beautiful skies.

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Maka Macadamia Butter
Brand Identity & Packaging Design
Created in 2023

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Client: Maka
Creative Direction & Design: Transatlantika

Product Photography: Jewelia Orlick / Abigail Joslyn

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