Mia Via packaging design mockup featuring three bottles of olive oil in two different sizes in various shades of green

MIA VIA

Brand Identity & Packaging Design

MIA VIA is sourcing fine organic foods only from Italian Demeter certified producers.

Over 50 products were carefully selected including olive oils, tomato sauces, pesti, honeys, wines and more.

In collaboration with Picpacker Motion Design Transatlantika created the brand identity including name, logo, packaging, illustrations and a modular color concept to build a brand that is bold and elegant while subtly hinting at the company’s Italian origin.

www.mia-via.it

Mia Via Wordmark Logo, six green serif letters centered on a green background

← The MIA VIA name (meaning ​„my way“ in Italian) and logo is inspired by old roman milestones. The typeface Garda Nova is based on the ancient Capitalis Monumentalis. 

While the font has luxurious classic Italian feel, the generous letter spacing gives the logotype a touch of modernity.

On the product packaging one-liner illustrations of ingredients and characteristic Italian scenes convey the imaginary path traveled (MIA VIA translates to ​“my way”). →

Mia Via secondary illustration of the Leaning Tower of Pisa accompanied by clouds and a landscape in a continuous line style
Mia Via packaging design mockup featuring a centered jar of tomato sauce on a pink background
Mia Via supporting illustration of a tomato in a continuous line drawing style

← ​“Pomodorini in Salsa” tomato sauce packaging design and ​“Polpa di Pomodoro” one-liner illustration.

Different honey flavours with their themed illustrations. →

Mia Via honey packaging design mockup of three different honey jars centered with themed illustrations in a continuous line drawing style

The MIA VIA monogram symbol accompanies the logotype and combines the letters M and V from the brand name. 

The slogan translates to ​“Find your way to the flavours of Italy.” →

Mia Via wax seal style Monogram Logo
Mia Via Slogan, centered text that reads "Finde Deinen Weg Zum Geschmack Italiens" in analogous orange/yellow color scheme
Mia Via packaging design mockup of two bottles, one of olive oil and one of balsamic vinegar, centered on a purple background

← Coloration of the vinegar labels.

Mia Via secondary illustration of a carnival jester in a continuous line drawing style

← Some products feature characteristic Italian motives always following the on-liner path concept.

A variety of tomato sauce flavours. →

Mia Via Tomato Sauce Jars packaging design mockup centered on a peach background.

Each packaging features a traditional Italian quote that talks about the product. 

The packaging label includes all the mandatory information. →

Mia Via supporting quote that reads "Il pomodoro vuole avere i piedi nell' acqua e la testa al sole." attributed to italienisches Sprichwort
Mia Via Tomato Sauce Jar packaging design mockup with flat layout of full label including ingredients and nutritional facts
Mia Via Pesto jars packaging design in green.

A variety of pesto flavours. →

Mia Via Typography and font identity including the typefaces Garda Nova, Wigrum and Galien on a light green background

← Three typefaces are paired to create the MIA VIA brand identity. Garda Nova is used for the logo and slogan, the general text is set in Wigrum and quotes use the font Galien.

The red wine labels include illustrations of landmarks from the different Italian regions. →

Mia Via Wine bottle packaging design with blue labels

The ​“Barbera d’Asti” bottle shows Colle Santuario Don Bosco in Asti. The ​“Rosso Toscano” features the village view of San Gimignano in Tuscany. →

Mia Via animation illustration of the basilica don bosco in a continuous line drawing style
Mia Via animation illustration of san gimignano city skyline in a continuous line drawing style
Mia Via White Wine Packaging Design mockup featuring four bottles of wine lined up on a green background

← White wine label designs.

Mia via white wine packaging design label

← The wine labels include information about what food they can be paired with.

Limited edition labels, like the Lombardia olive oil, make use of full bleed illustrations. →

Mia Via Olive Oil Limited Edition packaging design featuring a single bottle of olive oil centered on a full-bleed background of abstract geometric shapes in various shades of green

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MIA VIA
Brand Identity & Packaging Design
Created in 2021

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Client: Terra GmbH
Creative Direction & Design: Philipp Zurmöhle, Nico Vogelsang, Franz Sickinger
Collaborative project with Picpacker Motion Design

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View project on:
Behance