An assortment of packaging design for "Pure Tea" in various flavors, arranged in a checkerboard pattern in bright pastel colors. All boxes feature an illustrated scenic landscape with theme related to its flavor, showcasing green hills, trees, a traditional architecture, mountains, and fauna in the foreground in a flat vector illustration style

Pure Tea

Packaging Illustrations

Illustrations for the packaging design of German organic tea brand Pure Tea.

Detailed landscapes are depicted to show scenes from the teas’ countries of origin.

Launched in early 2019, the rebrand features 13 different flavour illustrations.

Created in collaboration with Heine Warnecke Design.

www.puretea.de

The design and illustrations won an iF Design Award, a Red Dot Design Award and a DDC Product Award.

The illustrations’ colours relate to the different tea flavours and regions’ cultural characteristics at the same time.

Threes boxes of packaging design for "Pure Tea" in the flavors Namira, Hayato and Bongani, arranged in front of each other in bright pastel colors. All boxes feature an illustrated scenic landscape with theme related to its flavor, showcasing green hills, trees, traditional architecture, mountains, and fauna in the foreground in a flat vector illustration style
Threes cylindrical packaging designs for "Pure Tea" in various, arranged in a triangle with the flavor "Claire" leading the others in front. All boxes feature an illustrated scenic landscape with theme related to its flavor, showcasing green hills, trees, traditional architecture, mountains, and fauna in the foreground in a flat vector illustration style
Threes cylindrical packaging designs for "Pure Tea" in the flavors Yanzhou, Annemarie and Bongani, arranged side by side in bright pastel colors. All boxes feature an illustrated scenic landscape with theme related to its flavor, showcasing green hills, trees, traditional architecture, mountains, and fauna in the foreground in a flat vector illustration style

For the Pure Tea loose leaf teas the illustrations wrap around tin packaging.

An assortment of packaging design for "Pure Tea" tea bags in various flavors, arranged in a 3x4 grid in bright pastel colors. All bags feature an illustrated scenic landscape with theme related to its flavor, showcasing green hills, trees, a traditional architecture, mountains, and fauna in the foreground in a flat vector illustration style
Packaging design for "Pure Tea" tea bag with flat vector illustration of a European landscape with traditional buildings and landmarks. The paper packaging is ripped open and laid flat next to a teabag with a matching tag

A bustling Indian spice market in front of a hindu temple is shown on the chai tea pack.

Supporting flat geometric vector style illustration of an Asian cityscape featuring traditional architecture and a setting sun with a warm sky.
Supporting flat vector style illustration of an Indian landscape featuring a traditional style building, a background of green foliage and a setting sun in a tropical setting of warm hues
Supporting flat vector style illustration of a landscape featuring a bridge with a blue train driving across it, set against a nighttime background of a river and rocky mountains and a foreground of lush green trees.
Supporting flat vector style illustration of a ricefield landscape featuring the great wall of china, a traditional style building building, a man carrying products on a bicycle and farmers harvesting rice in the foreground
Supporting 'Pure Tea' flat vector style illustration of a Japanese landscape featuring a pink sky and pink cherry blossom trees among a landscape of a traditional style building and a bridge over a river with a mountain hiding an orange sun behind it.

On the Sencha tea packaging a Japanese garden filled with cherry blossom trees is featured. There’s a shinto temple in it with Mount Fuji in the background.

Supporting flat vector style illustration of a Botanical garden landscape featuring a glass building among a lush green courtyard with a path leading up to the front door.
Supporting flat vector style illustration of a European landscape featuring a pink sky, a traditional style building, a lighthouse and a lake in the foreground with a small boat
Supporting flat vector style illustration of a desert landscape in warm orange and yellow hues featuring a small green truck and a person enjoying the sunset outside of a blue tent.

The peppermint flavour illustrates a lush garden scene at the entry gates of an ancient Moroccan city.

Supporting flat vector style illustration of a desert landscape featuring a traditional style buildings among palm trees and a background of sand dunes.
Supporting flat vector style illustration of a English cliffside featuring a traditional style building and a man walking his dog looking over the ocean, all in muted shades of blue-grey and green.
Supporting flat vector style illustration of a European landscape featuring a traditional style building among a green landscape with many short trees.
Supporting flat vector style illustration of a nighttime European landscape featuring a traditional style building, a purple background of the night sky decorated with stars and a crescent moon. Columnar trees surround the building and the foreground is filled with a garden of purple flower bushes.
Supporting flat vector style illustration of a lush green landscape set against a solid orange sky. The foreground is full of mango trees and features a man and a woman picking mangoes in front of their traditional style home.

A mountainous Chinese landscape with a plantation in the foreground is depicted on the Illustration for the mango flavour.

A full-bleed assortment of packaging design for "Pure Tea" in various flavors, arranged in a checkerboard pattern at a 3/4 angle in bright pastel colors. All boxes feature an illustrated scenic landscape with theme related to its flavor, showcasing green hills, trees, a traditional architecture, mountains, and fauna in the foreground in a flat vector illustration style

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Pure Tea
Packaging Illustrations
Created in 2018

Photo Credits:
Heine Warnecke Design

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Client: Pure Tea
Created in collaboration with Heine Warnecke Design
Creative Direction: Dirk Heine
Layout and Design: Sina Feuerhake
Illustration: Philipp Zurmöhle

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View project on:
Behance