tube and box packaging design for selfless by hyram retinol rainbow algae repair serum, photographer against a leafy jungle-like background

Selfless by Hyram

Brand Identity & Packaging Design

Brand identity, product packaging design and illustration for Hyram Yarbro’s skincare line ​“Selfless by Hyram”. The brand launched in 2021 and was developed in collaboration with The Inkey List.

Every Selfless purchase provides clean drinking water or protects tropical forests.

The skincare line is available in 29 countries at Sephora and on the Selfless website.

www.selflessbyhyram.com

All packaging illustrations form one continuous landscape when lined up next to each other.

The brand identity’s combination of a slight medicinal feel with playful imagery portray what Hyram is representing – trusted information about skincare and having fun with it. →

Selfless by hyram product range photographed in packaging against a green illustrated background of a jungle made of vectors, featuring tropical birds and palm trees
selfless by hyram skincare products, laid flat and strewn against a leafy jungle background
Selfless by hyram logo featuring a mix of serif and script typography on a teal background

← Logo Design for Selfless by Hyram (created in collaboration with Heather Brown at the Inkey List).

selfless by hyram skincare centella green tea daily gel cleanser, phtographed upright next to its box packaging

← The illustrations wrap around the pack forming scenery that differs with every product.

The lush jungle landscape on the ​“Centella & Green Tea” cleanser hints at Selfless’ contribution to the Rainforest Trust.

The packaging illustrations are intricate scenes of landscapes. 

They show the natural diversity of tropical forests on the products that help prevent deforestation. →

selfless by hyram packaging illustration. Vector style artwork using gradients and contrasting hues of green and pink, featuring palm trees and tropical birds
tube and box packaging design for selfless by hyram mandelic rice bran serum, photographed against a background of rippled water

← Some of the products, like the ​“Mandelic Acid & Rice Bran” serum have a water-focused theme. They are supporting the Thirst Project, an organisation that helps solving the global water crisis.

selfless by hyram packaging illustration. Vector style artwork using gradients and contrasting hues of blue and orange, featuring orange trees and tropical birds

← Water-themed illustration referring to Selfless’ support for the Thirst Project.

Landscape illustrations perpetually wrap around each carton.

The ​“Niacinamide & Maracujá” moisturizer pack features a village scenery with a water well. →

Selfless by hyram niacinamide maracuja product range photographed in packaging against a blue studio background, from all four sides

The primary packaging is designed in a simple straight-forward way. →

Selfless by hyram niacinamide and maracuja serum tube laid on its side against a background of water
selfless by hyram packaging illustration. Vector style artwork using gradients and contrasting hues of blue and orange, featuring orange trees and flying kites
tube and box packaging design for selfless by hyram salicylic acid sea kelp serum, photographer against a leafy jungle-like background

← Jungle-themed packaging design for the ​“Salicylic Acid & Sea Kelp” serum.

selfless by hyram packaging illustration. Vector style artwork using gradients and contrasting hues of green and pink, featuring palm trees and tropical birds

Packaging design and illustration of the ​“Retinol & Rainbow Algae” repair serum. →

tube and box packaging design for selfless by hyram retinol rainbow algae repair serum, photographer against a leafy jungle-like background
selfless by hyram packaging illustration. Vector style artwork using gradients and contrasting hues of green and pink, featuring palm trees and tropical birds

Selfless’ brand identity utilizes the typeface ​“Aspen” in a simple and direct way.

A custom recycling icon is used to highlight the environmentally friendly packaging material. →

Selfless by hyram typography using the font aspen
selfless by hyram recycling supplemental icon and excerpt
selfless by hyram packaging illustration. Vector style artwork using gradients and contrasting hues of blue and orange, featuring orange trees and tropical birds
selfless by hyram packaging illustration. Vector style artwork using gradients and contrasting hues of green and pink, featuring palm trees and tropical birds

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Selfless by Hyram
Brand Identity & Packaging Design
Created in 2021

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Client: The Inkey List
Creative Direction, Design & Illustration: Philipp Zurmöhle
Head of Design at The Inkey List: Heather Brown

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View project on:
Packaging of the World
World Brand Design
The Dieline
Behance