Selfless by Hyram

Brand Identity & Packaging Design

Brand identity, product packaging design and illustration for Hyram Yarbro’s skincare line Selfless by Hyram”. The brand launched in 2021 and was developed in collaboration with The Inkey List.

Every Selfless purchase provides clean drinking water or protects tropical forests.

The skincare line is available in 29 countries at Sephora and on the Selfless website.

All packaging illustrations form one continuous landscape when lined up next to each other.

The brand identity’s combination of a slight medicinal feel with playful imagery portray what Hyram is representing – trusted information about skincare and having fun with it. →

← Logo Design for Selfless by Hyram (created in collaboration with Heather Brown at the Inkey List).

← The illustrations wrap around the pack forming scenery that differs with every product.

The lush jungle landscape on the Centella & Green Tea” cleanser hints at Selfless’ contribution to the Rainforest Trust.

The packaging illustrations are intricate scenes of landscapes. 

They show the natural diversity of tropical forests on the products that help prevent deforestation. →

← Some of the products, like the Mandelic Acid & Rice Bran” serum have a water-focused theme. They are supporting the Thirst Project, an organisation that helps solving the global water crisis.

← Water-themed illustration referring to Selfless’ support for the Thirst Project.

Landscape illustrations perpetually wrap around each carton.

The Niacinamide & Maracujá” moisturizer pack features a village scenery with a water well. →

The primary packaging is designed in a simple straight-forward way. →

← Jungle-themed packaging design for the Salicylic Acid & Sea Kelp” serum.

Packaging design and illustration of the Retinol & Rainbow Algae” repair serum. →

Selfless’ brand identity utilizes the typeface Aspen” in a simple and direct way.

A custom recycling icon is used to highlight the environmentally friendly packaging material. →


Selfless by Hyram
Brand Identity & Packaging Design
Created in 2021


Client: The Inkey List
Creative Direction, Design & Illustration: Philipp Zurmöhle
Head of Design at The Inkey List: Heather Brown


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Behance