Brand Identity & Packaging

The organic snack bar Urkraft consists solely of fruits and nuts.

Transatlantika created a logo and identity including the packaging design and some icons that express the german-made product in a modern and naturally friendly way.

The script version of the logo explains the origin of the Ur” symbol on the products.

← The brand typeface Sharp Sans No.1 has a minimalistic look while being playful in the italic cuts.

The different cuts of the typeface leave many options for the brand to communicate.

← The Urkraft colours are inspired by the snack bar’s flavours.

In the brand communication they can be used in combination with each other to create a powerful visual impact.

Simple but playful icons highlight the snack bar’s benefits.

← The business cards use the different colour ways of the Urkraft flavours.

The display packaging design plays with a largely scaled and cropped Ur” symbol.

A lot of different style directions were explored during the design process.

Brand Identity & Packaging
Created in 2015

Client: Urkraft GmbH
Art Direction & Design: Philipp Zurmöhle

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