Urkraft
Brand Identity & Packaging
The organic snack bar Urkraft consists solely of fruits and nuts.
Transatlantika created a logo and identity including the packaging design and some icons that express the german-made product in a modern and naturally friendly way.
The script version of the logo explains the origin of the “Ur” symbol on the products. →
← The brand typeface Sharp Sans No.1 has a minimalistic look while being playful in the italic cuts.
The different cuts of the typeface leave many options for the brand to communicate.
← The Urkraft colours are inspired by the snack bar’s flavours.
In the brand communication they can be used in combination with each other to create a powerful visual impact.
Simple but playful icons highlight the snack bar’s benefits. →
← The business cards use the different colour ways of the Urkraft flavours.
The display packaging design plays with a largely scaled and cropped “Ur” symbol.
A lot of different style directions were explored during the design process. →
