Von and Zu Buch Book Store business cards laid flat and arranged neatly next to each other at an angle on a black background in studio lighting

VON & ZU BUCH

Book Store Identity

Visual identity and retail concept for Philipp Zurmöhle’s art and design book store in Nürnberg, Germany. The assortment of the shop covered books that were especially well made.

The minimalistic but bold look underlines the gallery feel of the retail environment.

www.vonundzubuch.com

The name VON & ZU BUCH plays with how people used to call Philipp Zurmöhle ​“Herr Von und Zu”, relating to his last name. 

The German words von and zu also mean from me to you – I pick special books and you can enjoy them. →

Von and Zu Buch Book Store stationary and brand identity assets laid flat and arranged neatly next to each other on a black background in studio lighting
Von and Zu Buch Book Store Logo, centered on a dark blue background, featuring sans serif typography and an ampersand symbol
Von and Zu Buch Book Store retail storefront, with vinyl lettering on the glass exterior

← The horizontal line in the minimal logo resembles one of the little book shelves in the shop.

The ampersand combines the two letters V & Z from the name to create a symbol that can be used on it’s own. 

Von and Zu Buch Books of all colors and sizes laid flat and arranged neatly next to each other on a white background

The retail wall is designed by Austrian Architect Maki Ortner. Each book is placed on a little shelf that is mounted on the metal wall with magnets. 

That way the display can be changed now and then and the number of books shown can vary. →

The image shows a modern bookshop interior with a minimalistic display. A large white panel on the left wall is mounted with various books, each cover facing outward, creating an art-like arrangement. To the right, a large window brings in natural light, with vinyl signage on the glass. Near the window, a table with chairs sits beside shelves holding additional books, providing a cozy space for browsing or reading. The decor is clean and contemporary, featuring dark floors and white walls.
Von and Zu Buch Books of all colors and sizes laid flat and arranged neatly next to each other on a white background, photographed at an angle
Von and Zu Buch Book Store stationary, zoomed into the letterhead and pictured at an angle on a black background in studio lighting
Von and Zu Buch Book Store ampersand logo
Von and Zu stickers in shades of blue laid atop one another, some with a logo and some with the word, "lies!"

← The VON & ZU BUCH ampersand symbol as a stand-alone logo mark and a set of promotional stickers.

Von and Zu Buch Book Store stationary and brand identity assets laid flat and arranged neatly next to each other on a black background in studio lighting

← VON & ZU BUCH Stationery and business cards.

Von and Zu Buch Book Store logo , burnt onto a wooden sign in a retail space
Von and Zu Buch Books of all colors and sizes laid flat and arranged neatly next to each other on a white background

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VON & ZU BUCH
Book Shop Identity
Created in 2013

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Client: VON & ZU BUCH
Art Direction & Design: Philipp Zurmöhle
Retail Architecture: Maki Ortner

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