MIA VIA→ Product Launch & Animation

Mia via olive oil packaging designs

1. MIA VIA olive oil packaging designs

One of our most exciting brand design projects this year is slowly becoming available at Edeka supermarkets in Germany. MIA VIA is a Demeter-quality product line for fine organic foods from Italy.

Together with Picpacker Motion Design we created name, logo, packaging, illustrations and color concept to build a brand that is bold and elegant at the same time.

Mia via explainer animation ingredients

2. Fine Italian organic ingredients

We also collaborated on an animation that introduces MIA VIA and their concept (animation by Picpacker, illustrations by Transatlantika). 

See some stills here and watch the whole thing on Picpacker Motion Design’s website.

See the full MIA VIA case study here.

Mia via explainer animation puglia

3. A Piaggio Ape is driving through Puglia.

The animation takes us on a journey through Italy. It explains how MIA VIA finds their organic high quality ingredients and how they are made sustainably.

Mia via explainer animation italy

4. The path through Italy

The path is expressed through a continuous line that forms illustrations of the Italian landscape, ingredients and products. 

Mia via explainer animation tuscany

5. Animated journey through Tuscany, Italy

Mia via explainer animation bee flower

6. The MIA VIA product range also includes Italian honey.

Mia via explainer animation wine

7. Wine tasting

Mia via explainer animation pisa

8. Landscape with the leaning tower of Pisa

Image Credits: Picpacker Motion Design & Transatlantika