Pure Tea→ New Chamomile Flavor!

Illustration for the German tea company Pure Tea showing an alpine pasture with chamomile flowers and a two mountain cabins. An old man is cutting chamomile flowers and a dog is calmly watching butterflies.

Earlier this year our Creative Director Philipp Zurmöhle created the illustration for a new chamomile tea that Pure Tea added to their offering.

The character depicted is called Friedl and lives in a cosy cabin on a lush pasture in the alps. He’s calmly cutting some chamomile while his dog watches some butterflies dance.

Oh, what a quaint scene!

Packaging box for the German tea company Pure Tea showing an illustration of an alpine pasture with chamomile flowers and a mountain cabin.

This is how the illustration looks on Pure Tea Friedl box. We think this is a great opportunity for you to revisit our full Pure Tea case study.

Art Direction: Cord Warnecke Design
Illustration: Philipp Zurmöhle at Transatlantika
Client: Pure Tea